How do you manage social media effectively?

 If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form.

But how many brands have an active, thriving social media presence?

And how much of them are just sort of there?

Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day.

You need some structure. You need a social media strategy.

And although some of these brands might have blockbuster budgets, the principles they use to create an awesome social presence can be replicated by businesses of all sizes.

Struggling for followers? Stuck on what to do with your social accounts? We’ve all been there.

That’s why we’ve broken down the bite-sized tips any brand can follow to grow their social media presence right away.

Now, let’s dive in!

1. Set SMART Goals

Pop quiz: why are you on social media in the first place?

If your answer is a resounding “Uhh…” or “Because everyone else is on it,” you might have a problem.

The concept of SMART goals has been around for decades, but they are so important to your social media presence today.

In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.

An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.”

Specific: “We’ve specifically identified the social channel (Twitter) and a metric (response rate).”

Measurable: “The response rate can be measured from the Sprout Social dashboard.”

Achievable: “We didn’t make an outlandish goal of say, a 100% increase in 10 days.”

Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.”

Time-bound: “The goal has to be met by the end of the first quarter.”

Assigning your social media efforts a concrete purpose helps you avoid the trap of posting aimlessly.

2. Identify Your Audience

After you’ve outlined your goals, you need to outline your target audience.

Pro-tip: “everyone” is not an audience.

Maybe it’s prospective customers. Perhaps it’s industry players and influencers. Either way, breaking down your audience will help you figure out the following:

Which social media sites you’re active on

Your posting schedule

The type of content you publish

Your brand’s voice

The information in your profiles

Many brands spin their wheels because they don’t post content that speaks to a defined audience. Spend some time looking at your audience personas, understanding what their challenges are and what brands they already love via social. This sort of competitive analysis can help you understand how your own social media presence can stand out from the crowd.

3. Be Human

This is a big one.

One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level.

Many brands today crack jokes and aren’t afraid to talk to their followers like they would their friends. Whereas brands were once lambasted for coming off like robots, a human social media presence has become an expectation among many followers.

4. Seek Relationships, Not Just Followers

We can debate all day whether or not your follower count is a vanity metric.

That said, having 100 followers who regularly engage with you and your content are infinitely more valuable than 10,000 that ignore you.

It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere.

If you’re not exactly sure where to start when it comes to relationship-building, here are some quick ideas:

Always @mention people you reference in your social media posts

Answer questions people ask

Reply when people @mention you or share your content

Don’t just Retweet and Like other people’s content; reply with a comment to start a conversation

5. Create an Editorial Calendar

Spoiler alert: sticking to a content schedule isn’t just something “extra” that brands do.

If there’s a common thread between the biggest brands on social, it’s that they post on a consistent basis.

Chances are you’re juggling multiple social channels and are trying to make sure you tick a lot of boxes in terms of descriptions and when to post, right? Consider how a content calendar can make the process much easier by…

Allowing you to fine-tune each of your posts for each platform without having to jump between sites.

Timing your posts to maximize engagement, keeping you from having to constantly post in real-time.

Avoid repeating the same content over and over again, ensuring each of your articles or pictures gets the most love possible.

6. Automate the Right Way

Automation is all the rage in marketing right now, and for good reason.

However, you can’t expect to successfully put your social presence on autopilot and walk away.

For example, mass auto-replying has gone the way of the dinosaur as it typically comes across as insincere. This now-classic tweet from Bank of America is a good example of how to turn your social followers off via improper automation.

7. Focus on Helping Over Selling

Although social selling is indeed on the rise, rarely should your social media presence be about the “hard sell.”

Sure, if you’re in ecommerce it makes sense to push offers and deals to your followers. What’s more important, though, is answering the questions of followers whether through replies or content marketing.

8. Optimize Your Accounts for Engagement

First thing’s first: don’t let the word “optimization” freak you out.

Unlike SEO, social media optimization isn’t particularly technical. That said, profiles can be optimized through imagery, keywords and fully filling out your account information.

For example, brands can use their Instagram bio to link to promotions, advertise their hashtag and let their brand’s voice be heard.

Brands that are killing it on social media

 Building a brand identity on social media is tough, but these 10 companies have mastered it

Social media is tough for brands. They have to show personality without giving offense, highlight their products and services without looking "sales-y," jump on the latest trends without seeming disingenuous and manage to build credibility without seeming boring. It's a tall order, but these 10 brands perfectly thread the needle and build a unique brand identity on social media.

1. Burger King

Burger King is the master of trolling other brands on social media. They launched a bid to partner with McDonald's to produce the "McWhopper," knowing McDonald's would turn them down and end up looking like a stodgy corporation.

When IHOP crafted a social media stunt to change its name to "International House of Burgers," Burger King quietly responded by changing their Twitter name to "Pancake King."

More recently, they promoted their line of "Unhappy Meals" with a YouTube ad stating, "No one is happy all the time. And that's OK."

2. Pop-Tarts

If Burger King excels at trolling its competition, Pop-Tarts excels at trolling its own followers. Its Twitter persona is world-weary and very much "over this shit." The account regularly posts photos of blocking followers who suggest bizarre new flavors (it's almost a Twitter badge of honor to get blocked by Pop-Tarts), and a running battle over whether or not Pop-Tarts are ravioli.

Pop-Tarts has taken the gutsy approach of engaging with its followers with a jokingly adversarial stance, and it's paid off with 179,000 followers compared to parent company Kellogg's 95,000.

3. Nike

Not every branded social media account has to be an outlet for comedy. Nike capitalizes well on its aspirational brand identity. Its #Breaking2 social media campaign hyped the product launch of its Zoom Superfly Elite shoes by building anticipation for runners to break the two-hour barrier for running a marathon (spoiler alert: none did, but Kenya's Eliud Kipchoge came tantalizingly close at 2:03:05).

The company also hasn't been afraid to take a strong stance on social issues and court controversy. Its YouTube videos featuring former NFL quarterback Colin Kaepernick racked up nearly 30 million views and lent support to the athlete's stand for the Black Lives Matter movement.

The brand has also made the smart move of splitting its Facebook accounts into different product categories, allowing it to focus on specific audiences.

4. Wendy's

Wendy's has perfectly wed Burger King's strategy of trolling its competition with Pop-Tarts' strategy of trolling its own audience to effectively troll everyone. While its Twitter feed focuses on showcasing its products, it takes consistent aim at McDonald's for using frozen beef, and will occasionally go after its own customers.

Wendys marketing 

But Wendy's customer engagement goes beyond snarky comments. In 2017 a Twitter user asked them how many retweets he'd have to get to be awarded free chicken nuggets for a year. Wendy's replied with 18 million, and the #NuggsForCarter was born, getting retweets from Apple, Microsoft and even Twitter itself. The campaign even got a mention from Ellen Degeneres. Most importantly, even though the campaign fell short of its 18 million retweets (it got nearly 3.5 million), Wendy's awarded the year's supply of nuggets. Free publicity, great customer service and masterful social media marketing.

5. NASA

NASA is proof that you don't need stunts or humor if you've got incredible content. The space agency's Twitter and Facebook feeds are virtually the same, but the content is so awe-inspiring that the duplication barely matters.

NASA's social media team knows it has a major strength, access to jaw-dropping imagery and video. They use it expertly across all their social accounts, and have managed to nab 31.6 million Twitter followers, 44.4 million Instagram followers and 21.6 million Facebook followers. Proof that content really is king.

6. Target

Target does retail social media brilliantly, making full use of different social media formats to showcase its products. It uses carousels on Facebook to allow users to scroll through products, and smartly includes a "Shop Now" button on its profile page.

Target also utilizes social media for ultra-responsive customer service. It regularly and promptly replies to comments from customers, and uses its social media to update them on customer service issues.

The one criticism we'd level at Target is it doesn't do Twitter humor particularly well. By playing it a bit too safe, its attempts at jokes fall flat. But it showcases products and engages with customers so well that we're willing to give it a pass.

7. KFC

KFC deserves a spot on this list if for nothing more than the 2017 revelation that the only accounts it follows are all five spice girls and six guys named Herb. In other words, 11 herbs and spices. KFC didn't point this out. It patiently waited for Twitter to notice. That's a well-earned slow clap.

But KFC is also brilliant at viral stunts. Most recently, it encouraged social media followers to create sexy male dancer videos for their mothers on Mother's Day (their example starred a beefy Colonel Sanders, and will haunt our nightmares forever). It also launched an Indiegogo campaign to build a remote control in the shape of the Colonel's iconic cane. The brand does some truly weird stuff, and we tip our hat in respect.

8. GoPro

GoPro is the gold standard for leveraging user-generated content. The brand uses its Facebook and Instagram page to promote user-submitted videos and photos shot on GoPro cameras. It engages its audience by offering them the chance to have their content showcased, and even runs an annual awards program to hand out cash prizes for the best imagery shot on their equipment.

The brand also understands the concept of using different platforms for different types of content. While its Facebook and Instagram showcase user-generated content, its Twitter updates consumers on the latest products and developments. Its YouTube channel, meanwhile, offers tutorials on how to use its products.

9 Merriam-Webster

Look up "snarky" in a Merriam-Webster's Dictionary, and it's likely the definition will be "Merriam-Webster's Twitter account." The lexicographers are quick to jump on the misspellings and misstatements of public leaders with a wry offer of aid, as was the case when President Donald Trump tweeted about meeting with the "Prince of Whales."

But Wendy's customer engagement goes beyond snarky comments. In 2017 a Twitter user asked them how many retweets he'd have to get to be awarded free chicken nuggets for a year. Wendy's replied with 18 million, and the #NuggsForCarter was born, getting retweets from Apple, Microsoft and even Twitter itself. The campaign even got a mention from Ellen Degeneres. Most importantly, even though the campaign fell short of its 18 million retweets (it got nearly 3.5 million), Wendy's awarded the year's supply of nuggets. Free publicity, great customer service and masterful social media marketing.

5. NASA

NASA is proof that you don't need stunts or humor if you've got incredible content. The space agency's Twitter and Facebook feeds are virtually the same, but the content is so awe-inspiring that the duplication barely matters.

NASA's social media team knows it has a major strength, access to jaw-dropping imagery and video. They use it expertly across all their social accounts, and have managed to nab 31.6 million Twitter followers, 44.4 million Instagram followers and 21.6 million Facebook followers. Proof that content really is king.

6. Target

Target does retail social media brilliantly, making full use of different social media formats to showcase its products. It uses carousels on Facebook to allow users to scroll through products, and smartly includes a "Shop Now" button on its profile page.

Target also utilizes social media for ultra-responsive customer service. It regularly and promptly replies to comments from customers, and uses its social media to update them on customer service issues.

The one criticism we'd level at Target is it doesn't do Twitter humor particularly well. By playing it a bit too safe, its attempts at jokes fall flat. But it showcases products and engages with customers so well that we're willing to give it a pass.

7. KFC

KFC deserves a spot on this list if for nothing more than the 2017 revelation that the only accounts it follows are all five spice girls and six guys named Herb. In other words, 11 herbs and spices. KFC didn't point this out. It patiently waited for Twitter to notice. That's a well-earned slow clap

8. GoPro

GoPro is the gold standard for leveraging user-generated content. The brand uses its Facebook and Instagram page to promote user-submitted videos and photos shot on GoPro cameras. It engages its audience by offering them the chance to have their content showcased, and even runs an annual awards program to hand out cash prizes for the best imagery shot on their equipment.

The brand also understands the concept of using different platforms for different types of content. While its Facebook and Instagram showcase user-generated content, its Twitter updates consumers on the latest products and developments. Its YouTube channel, meanwhile, offers tutorials on how to use its products.

9 Merriam-Webster

Look up "snarky" in a Merriam-Webster's Dictionary, and it's likely the definition will be "Merriam-Webster's Twitter account." The lexicographers are quick to jump on the misspellings and misstatements of public leaders with a wry offer of aid, as was the case when President Donald Trump tweeted about meeting with the "Prince of Whales."

10. Deloitte

Deloitte uses its gravitas to absolutely own LinkedIn. The global consulting firm pumps out high quality content that positions its brand as a thought leader in the realm of business disruption. Its content ranges from deep analytics on the current state of global commerce to forward-looking pieces on the future of business and work. The company uses a variety of mediums to present its content, including surveys, videos, whitepapers and blogs to reinforce its brand identity.

How do I start digital marketing as a student?

Digital marketing is one of the most exciting, challenging and fast-paced industries you can work in and I can promise you’ll never be bored.\

The digital economy is growing fast and there’s no better time to get into digital marketing. Be prepared for a career that will keep you on your toes with no two days the same! It’s a competitive industry, but there’s some simple steps you can take to get ahead.

Steps to Start a Successful Digital Marketing Career

1. Get to grips with social media

Digital marketing is more than just finding the perfect filter for your selfies. You need to understand how brands interact with people on social media and use these channels to build relationships and make sales. Get up to speed with the science of it and you’ll be on your way to success!

2. Build your LinkedIn profile

They say it’s not what you know but who you know. LinkedIn is a professional community where you can connect with and learn from experts, as well as stay up to date with the latest news. Having an up to date profile will also show employers you really know your stuff.

3. Join a networking group

There are numerous groups on LinkedIn but look first locally for in-person networking events you can attend. Usually they have guest speakers which is a great opportunity to learn from experts and you might even meet a future employer there too.

4. Find a mentor

Nothing is more valuable than a mentor who has been there before and can help you learn from their mistakes. Having someone close to reach out for some advice can really help you get ahead. You’ll find out quickly that most people are willing to give some time to others looking to get into the industry, so don’t be afraid to ask.

5. Stay up to date with the latest trends

Things move fast in the digital world and you need to be up to speed with the changes. Twitter is one of the best real-time sources of news and LinkedIn Pulse is a great way to stay on top of industry trends. You’ll probably be asked about recent updates in an interview, so make sure you brush up on what the changes mean and how you can use them to your advantage if you’re job hunting.

6. Start a blog

Blogging is a great way to show your expertise and help you learn by doing. Blogging shows your commitment and skills to potential employers too. Be warned, I’ve often been asked how many followers or website visitors I have in job interviews and that means a blog is a great way to build an audience and attract the right kind of attention.

7. Understand how analytics work

Make sure you understand the basics of social media metrics and Google Analytics. You’re going to need to evaluate performance and report on key facts and figures so make sure you know what this means and where to go to get the information. Google’s Partner program is free which will teach you the basics and it’ll be useful for helping you build your blog too.

8. Take some online courses

There are countless free or low cost learning platforms bursting with social media courses and digital marketing basics. If you’re trying to break into the industry, free courses are a great way of learning the basics of the main platforms, boosting your resume and showing your commitment to potential employers when you’re just starting out.

9. Learn to code

Learning the basics when it comes to HTML and WordPress will really help you stand out from the crowd. You don’t need to become a web development expert but if you know your way around the admin panel of a blog or website and can make minor updates, you’ll save yourself a lot of time and impress employers too.

10. Decide on agency vs industry

There’s two main career paths when it comes to digital marketing. You can be an in-house marketer for one company (working in a specific industry) or you can work for an agency and handle lots of different clients. That’s not to say you can’t switch later on but deciding where you’d like to focus can give you a good head start.

Digital marketing is one of the most exciting, challenging and fast-paced industries you can work in and I can promise you’ll never be bored! I regularly blog about hints, tips and industry news over on my website: www.my-seo-collection.blogspot.com and I’d love to hear if you’ve got any advice for new digital marketers too.

The 50 Best Blogs in the World

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Billboard

https://www.billboard.com/

Best known for the Hot 100 and Billboard 200, which list the most popular songs and albums each week in the industry. Offers industry news, events, podcasts, and music streaming.

1

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23,798

MENTIONS

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Business Insider

https://www.businessinsider.com/

High-end business journalism keeping readers up-to-date on economic news as well as interviews with top entrepreneurs. There’s also educated predictions, trend analyses, and tips on how to improve businesses.

2

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18,121

MENTIONS

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TMZ

https://www.tmz.com/

Podcasts, interviews, videos, and photo galleries covering the latest entertainment news in Australia and around the world. Articles primarily cover celebrity lifestyle, focusing on health, beauty, fashion, as well as travel.

3

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17,770

MENTIONS

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TechCrunch

https://techcrunch.com

Founded by Michael Arrington and later sold to AOL, TechCrunch has remained as one of the leaders covering tech industry news.

4

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14,885

MENTIONS

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Entrepreneur

https://www.entrepreneur.com/

Find business news, webinars and events, book recommendations, and interviews with successful entrepreneurs. The site is updated daily and even has a magazine for longer-form pieces.

5

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11,948

MENTIONS

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Pitchfork

https://pitchfork.com/

The latest in music and jams without the distraction of ads and clickbait. Top charts, videos, and celebrity features along with recommendations, the best apps, and music news.

6

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11,562

MENTIONS

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The Verge

https://www.theverge.com/

The Verge is an ambitious multimedia effort founded nine years ago to examine how technology will change life in the future for a massive mainstream audience.

7 +1

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10,339

MENTIONS

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Fast Company

https://www.fastcompany.com/

With an editorial focus on innovation in technology, world changing ideas, leadership, creativity, and design, FastCompany gives readers both economic news and advice on how to better grow their business.

8-1

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10,283

MENTIONS

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People

https://people.com/

Covers all things showbusiness, including celebrity gossip, entertainment news, and the latest on new shows, movies, and popular books. Quizzes, galleries, and webisodes aim to help keep viewers involved and informed.

9 +2

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8,987

MENTIONS

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Seeking Alpha

https://seekingalpha.com/

Seeking Alpha is an investing community which includes millions of passionate investors who connect daily to discover and share new investing ideas, discuss the latest news, debate the merits of stocks, and make informed investment decisions.

10

RANK

8,807

MENTIONS

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Yahoo! Sports

https://sports.yahoo.com/

Covers all the top sports as well as fantasy leagues. In addition to sports coverage, opinion pieces and predictions over football, hockey, and soccer and other sports can be found.

11 +1

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8,390

MENTIONS

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NME

https://www.nme.com/

Standout voice in pop culture and music delivering top news across artists, albums, film, TV, and video. Online gig guide, shop, and radio access covering the latest.

12 +1

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8,097

MENTIONS

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MarketWatch

https://www.marketwatch.com/markets

MarketWatch shares breaking industry news and in-depth analysis to ensure investors receive the the most important and critical information that they need.

13 +1

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7,823

MENTIONS

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Engadget

https://www.engadget.com/

An original home for technology news and reviews, Engadget produces the internet's most compelling videos, reviews, features and breaking news about the people, products and ideas shaping our world.

14 +2

RANK

7,565

MENTIONS

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Mashable

https://mashable.com/

Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

15

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7,324

MENTIONS

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Elle

https://www.elle.com/

Featuring beauty tips, fashion news, and celebrity trends.

16-7

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6,692

MENTIONS

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RollingStone

https://www.rollingstone.com/music/

Features news and coverage across music, film, television, and politics, reviewing albums, songs, and celebrities. Interactive source for historical rankings, magazine content, and biographical artist details.

17 +2

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6,535

MENTIONS

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Gizmodo

https://gizmodo.com/

Originally launched as a part of Gawker Media Network, Gizmodo is a design, technology, science and science fiction website that also features articles on politics.

18-1

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6,532

MENTIONS

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WebMD

https://www.webmd.com/

WebMD aims to provide articles and videos that give the audience better information that can improve their lives, they cover topics such as health, fitness, drugs, and supplements.

19 +45

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5,963

MENTIONS

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Loudwire

https://loudwire.com/

Engaging rock and metal music coverage celebrating 50 years of metal and a lifetime of loud music. Features news, lists, songs, and albums along with events and media coverage.

20 +1

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5,826

MENTIONS

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The Athletic

https://theathletic.com/

This site offers a subscription for in-depth sports news and features. It also has a podcast for avid sports fans. Find articles about major sports, sports teams, and top cities.

21-3

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5,768

MENTIONS

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Harvard Business Review

https://hbr.org/

Get practical advice on issues befalling business owners, such as how to overcome present challenges and keep a future-oriented viewpoint. Articles are written by experts in the field of business.

22-2

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5,560

MENTIONS

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Entertainment Tonight

https://www.etonline.com/

Articles celebrate geek culture, including news about cult movies and TV shows. Opinion pieces review new and upcoming books, comics, and movies in the geek world along with popular clothing, collectibles, toys, and games.

23

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5,250

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Wired

https://www.wired.com

Wired.com focuses on how emerging technologies affect culture, the economy, and politics.The website provides an in-depth coverage of current and future trends in technology.

24-2

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5,215

MENTIONS

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Page Six

https://pagesix.com/

A long-standing news source that covers entertainment as well as current events. Articles are relevant and accessible, while a free streaming network keeps people in touch with the latest developments.

25-1

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4,949

MENTIONS

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CNET

https://www.cnet.com/news/

CNET tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. CNet also provides the information, tools and advice that helps when deciding what to buy.

26

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4,756

MENTIONS

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HotNewHipHop

https://www.hotnewhiphop.com/

All the hottest news and music within hip hop. Coverage of artist activity, the reigning top 100, songs, mixtapes, and albums.

27-2

RANK

4,746

MENTIONS

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Louder

https://www.loudersound.com/

Rock-specific music site with significant social media influence. Home of magazines Classic Rock, Metal Hammer, Prog, and Blues, covering news in alternative rock, hard rock, indie, and everything in between.

28 +1

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4,543

MENTIONS

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GQ

https://www.gq.com/

A well-known men’s magazine focused on men’s fashion, style, grooming, and improving lifestyle habits. There are fitness tips and nutrition advice as well as articles on men’s culture.

29-2

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4,272

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theScore.com

https://www.thescore.com/

Get highlights, in-depth features, and reports for top sports, including football and basketball, as well as how current events impact sports. An app for the site is also available.

30 +1

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4,229

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PAPER

https://www.papermag.com/

A news source covering the most popular reality TV shows on the air right now. Articles cover everything reality TV, including news about the show, behind the scenes information, and details recaps.

31-3

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4,155

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Esquire

https://www.esquire.com/

A long trusted resource that keeps up-to-date with the latest in men’s fashion. Includes lifestyle advice along with breaking news covering everything from current events and politics to Hollywood celebrity gossip.

32-2

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4,036

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Bleacher Report

https://bleacherreport.com/

Covers top viewed sports such as football, hockey, basketball, MMA, and more. Betting and video games are covered too. There’s a magazine in addition to the site offering in-depth features.

33-1

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3,988

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Autoblog

https://www.autoblog.com/

Auto news directed towards those who are looking to buy a new or used car. Articles, picture galleries, and videos cover what’s going on in the auto industry, while in-depth car reviews help buyers to compare vehicles or find a nearby dealer.

34-1

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3,622

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Men's Health

https://www.menshealth.com/

A popular male-oriented magazine covering everything from workouts and fitness to sex and dating advice. Technology, lifestyle, and grooming tips also available.

35-1

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3,567

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Cosmopolitan.com

https://www.cosmopolitan.com/

The online face of the internationally renowned women’s magazine, offering tried and trusted advice geared towards women for decades. Covers the latest in entertainment as well as beauty tips, fashion trends, relationship advice, and more.

36-1

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3,546

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Ultimate Classic Rock

https://ultimateclassicrock.com/

The go-to source for all news, videos, features, and lists in classic rock. Authoritative guide to classic rock culture, history, and movies with special features and news updates.

37-1

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3,515

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Inside Higher Ed

https://www.insidehighered.com/blogs

The latest news, reports, and data for those in higher education with a focus on career advice. Online tools and digital learning resources help to support virtual and remote teaching for college, university, and graduate-level educators.

38 +10

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2,971

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Ars Technica

https://arstechnica.com/

Founded by Ken Fisher over 20 years ago, Arstechnica (Art of Technology) is devoted to the latest technology that would cater to what he called "alpha geeks": technologists and IT professionals.

39-1

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2,951

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Digital Spy

https://www.digitalspy.com/

Entertainment news geared towards those in the UK. Daily updates include trending articles covering stars in the most popular shows, movies, and soap operas along with notable corporate and political figures.

40

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2,900

MENTIONS

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talkSPORT

https://talksport.com/

This sports radio station covers various sports, among them football and boxing. There’s even an option to listen live to sport commentators and active events. Podcasts and schedules available too.

41-2

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2,882

MENTIONS

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MTV News

http://www.mtv.com/news/

Articles centered around both online and offline media, including music, TV, literature, and tech. Articles cover a range of different perspectives to offer an unbiased look at popular culture today.

42 +30

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2,850

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ZDNet

http://www.zdnet.com/

Founded almost 30 years ago, Zdnet is a business technology news website that provides news, analysis, and research on the the latest IT trends, issues and events for the technology professionals.

43-6

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2,807

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Harper's BAZAAR

https://www.harpersbazaar.com/

Up-to-date information on top new trends for the fashion-minded. Covers the latest styles to hit the runways in hair, makeup, and clothing, focusing on chic and sophisticated looks for fashionistas and professionals.

44-1

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2,598

MENTIONS

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Sky Sports

https://www.skysports.com/

Get the latest sports news as well as live TV, live football scores, bets, games, and more. Sports include F1, cricket, golf, tennis, racing, rugby, cycling, and darts.

45-3

RANK

2,586

MENTIONS

Photography

SBNation.com

https://www.sbnation.com/

A sports blogging network covering a wide range of sports and sports teams. Areas covered include the NFL, NBA, WNBA, soccer, UFC, NASCAR, golf, and NHL. Also find video coverage.

46-5

RANK

2,564

MENTIONS

Photography

theGrio

https://thegrio.com/

Articles and videos following the latest in TV, movies, music, and fashion. Most content revolves around the latest in Hollywood, particularly celebrity interviews, gossip, and other breaking stories about the stars.

47-2

RANK

2,337

MENTIONS

Photography

toofab.com

https://toofab.com/

Articles and video coverage of the biggest names in Hollywood and beyond. A weeknight show also keeps viewers up to date with the latest news in entertainment, including movies, TV, and the music industry.

48-4

RANK

2,271

MENTIONS

Photography

Vogue.co.uk

http://www.vogue.co.uk/

Fashion, trends, latest news, catwalk photos, and designers.

49-2

RANK

2,191

MENTIONS

Photography

Sportsnet.ca

https://www.sportsnet.ca/

A Canadian sports news site using TV, radio, online, and mobile platforms to connect readers to their favorite sports or players. Delivers sports news on a local to global level.

50-1

RANK

2,076

MENTIONS