Why should I guest post?

 Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and adding value to someone else's blog, you're going to build relationships with other bloggers.

Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

By making friends with other bloggers through guest posting, you're going to grow your influence in the realm of social media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is this:

The host blogger must include a link to your blog in the post somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to search engines, making your content easier to find via Google, Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you to enter an already-established community, and share your message. It allows you to connect with new people, which can ultimately benefit you, if you do it right.

If you're adding value to the discussion, you're going to see that convert over time to more readers, fans, and followers. Conversely, if all you're ever doing is asking or selling, you may end up famous, but with a reputation you don't want. (You don't want to be “that guy” who's hawking his own agenda.)

Add value. Help people. Be patient. And over time, you'll win.

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