Infographic Submission Sites to Promote Your Infographic (and Get Backlinks)

 Have you ever created an awesome infographic and waited for weeks for authority sites to link back to your content?

I know I have!

Top 40 Infographic Submission Sites: Patient Lenny Meme

In this scenario, there are two things you could do.

First, wait patiently for an influencer to notice your infographic and include a contextual link to your article. (Which may never happen!)

Or…

Go out of your way to promote your infographic proactively and fetch the backlinks that your infographic deserves.

If you’re like me, you’ll probably lean towards the latter option.

The best way to promote your infographic is, of course, through blogger outreach. Using an outreach tool like Ninja Outreach, you can reach out to tons of like-minded bloggers and urge them to include your infographic in their articles.

Side note: Need help with blogger outreach? Check out this in-depth guide on how to create infographics and generate high-quality backlinks. You can also download the free PDF of the guide here to access it offline. The outreach technique has been discussed in detail in this article, so do check it out if you need help reaching out to bloggers.

Aside from blogger outreach, the next best option to promote your infographic and gain contextual backlinks would be to leverage infographic submission sites.

To help you further in the endeavor of promoting your infographic, I’ve decided to compile a list of sites where you can submit your infographic.

Aside from a short description and submission process, I’ve also mentioned the site’s domain authority, so you can prioritize your efforts accordingly.

So without further ado, here are the top infographic submission sites you can leverage to promote your infographic.

Top 40 Infographic Submission Sites

#1 Infographics-submission.blogspot.com

Domain Authority: 89

Infographics submission is the leading resource for data visualization and creative infographics. The site aims at providing you the latest infographics on various topics from sports to environment, travel to technology and other niches.

Based on the theme, infographics are classified into different categories and the latest charts, graphs or infographics will get displayed at the top of each category.

To date, infographics-submission.blogspot.com has published over 6000 infographics and they receive over 300 submissions on a monthly basis.

How to Submit: Free submission is allowed, but it can take several weeks to get your infographic published. You can opt for their express service which is priced at $25/submission wherein your infographic is published in 1-3 days. To learn more, check out their submission page.

Price: Free; 

#2 Infographics Archive

Domain Authority: 54

Infographics Archive was started by a group of designers, programmers, and enthusiasts with a deep passion for infographics.

How to Submit: There is no free submission. Standard submission is priced at $20. Standard listings will be published within 5 business days. If you’d like social promotion or feature your infographic on the home page, you’ll need to pay extra.

Price: $20 for standard submission

#3 Infographics Showcase

Domain Authority: 50

Infographics Showcase collects the best infographics on the web with exciting graphic design.

How to Submit: Infographics Showcase no longer allows free submissions. Standard submission fee is $25 and you can expect your infographic to be live on the site within 7 business days. For more details, check out their submission page.

Price: $25

#4 Infographic Bee

Domain Authority: 25

Infographic Bee is obsessed with scouting the web for the best and most exciting infographics to share with their audience.

How to Submit: While you can submit your infographic for free, it can take several days to get it approved. If you’d like your infographic to be reviewed quickly, then you’ll have to pay $9.95. Click here to submit your infographic.

Price: Free; $9.95 for express review

#5 Cool Infographics

Domain Authority: 60

Owned by Randy Krum, Cool Infographics highlights some of the best examples of data visualizations and infographics found in magazines, newspapers, and on the web.

The site gets over 7000 visitors per day and 300,000 page views per month.

How to Submit: To submit an infographic to the site, you’ll need to fill the contact form with a link to your infographic. If your infographic is approved, you’ll get an email. Cool Infographics gets tons of requests daily, so make sure your entry is a little different from the others.

Price: Free

#6 Infographics Journal

Domain Authority: 54

Infographics Journal is an infographic archive that focuses solely on showcasing the best infographics all in one place.

How to Submit: Infographic Journal gives you three options for submission – basic, express, and featured. Basic submission is free and your infographic will be reviewed by one of their editors, and if approved, you can expect your infographic to be live in 2-3 weeks. Express submission costs $25 wherein your infographic is submitted on the same day. Featured submission costs $75 wherein your infographic will appear in the scrolling “Featured” section on the site’s home page for 7 days.

Click here to submit your infographic.

Price: Free for Basic Submission; $25 for Express Submission

#7 Visual.ly

Domain Authority: 80

Visual.ly is a platform that seamlessly connects designers, journalists, animators, and developers with clients.

It is perhaps one of the most popular infographic submission sites on this list. You can submit your infographics on Visual.ly for free.

How to submit: Create an account with Visual.ly and submit your infographic.

Price: Free

#8 Infographic Reviews

Domain Authority: 23

Infographics Reviews is a site where you can submit infographics and also get them reviewed. The infographics are rated on a scale of 0 (your infographic sucks and will never get any tweets) to 5 (Dynamite Infographic – the best infographic on the block and going viral soon).

How to Submit: You can get your infographic reviewed here. You’ll get an email if it’s approved.

Price: Free

#9 Submit Infographics

Domain Authority: 45

Submit Infographics is one of the longest-running infographic submission sites online. The site provides a platform for designers and companies alike, to get their hard work seen as well as critiqued.

How to Submit: You can submit your infographic by filling this form. A fee of $15 is charged for regular submission and your infographic is published in a month’s time. There are other pricing options available if you’d like your infographic to be published sooner.

Price: $15 for regular submission

#10 Behance

Domain Authority: 92

Behance is used by designers all over the world to showcase their latest work. If you’ve designed infographics that you’re really proud of, you can showcase them here and earn a high-quality backlink.

How to Submit: Create an account, click on ‘Add Work’, and upload your infographic.

Price: Free

#11 NerdGraph

Domain Authority: 45

NerdGraph is an infographic submission site run by a team of three who are passionate about infographics.

How to Submit: You can submit your infographic from here. They get tons of submissions each day, so make sure your infographic meets their quality guidelines and is different from the rest of the pack.

Price: Free

#12 Infographic Post

Domain Authority: 29

Infographic Post is a place to find the most interesting and informative infographics on the web. Infographics need to be creatively designed and visually stimulating to be featured on the site.

How to Submit: There is free submission allowed, but there is no guarantee that your infographic will be approved and published. The site offers 2 payment options – $10 for infographic published within 5 days and $20 for infographic published within 2 days. For more details, check out their submission page.

Price: $10 (published within 5 days) and $20 (published within 2 days); Free option available but no guarantee that your infographic will be published.

#13 Infographic Plaza

Domain Authority: 30

Infographic Plaza is an infographic blog that showcases great infographics, cool infographic ideas, and infographic inspiration.

How to Submit: You can submit your infographic for free, but the review process can take well over a month. For express review and publication, you’ll need to pay $10. For more details, check out their submission page.

Price: Free; $10 for express publication

#14 Daily Infographic

Domain Authority: 79

Daily Infographic curates some of the most interesting infographics on the web on a plethora of subjects.

How to Submit: The best way to submit your infographic is through their contact page. If your infographic is approved, you’ll get an email from the Daily Infographic team. This is one of the most popular infographic submission sites, so make sure your infographic is creative and filled with interesting data.

Price: Free

#15 Directory of Infographics

Domain Authority: 14

Directory of Infographics, as the name suggests, has a huge database of infographics from different categories and niches.

How to Submit: You can submit your infographic for free, but there’s no guarantee it will be published. For instant publishing of your infographic, the site charges you $10. Click here to submit your infographic.

Price: Free; $10 for instant publishing

#16 Visulattic 

Domain Authority: 18

Visulattic is a project with an aim to curate the best information graphics or visual data.

How to Submit: You can submit your infographic for free by filling this form here.

Price: Free

#17 Shit Hot Infographics

Domain Authority: 20

Owned by David Eaves, Shit Hot Infographics was launched to feature the very best infographics from the internet.

How to Submit: To submit your infographic, you’ll need to get in touch with David Eaves. If your infographic meets their quality standards, it will be published in a couple of days. Check out their submission page for more details.

Price: Free

#18 Infographic Database

Domain Authority: 24

Infographic Database has a huge collection of infographics which is frequently updated.

How to Submit: The site charges $20 for submission. For more details, check out their submission page.

Price: $20

#19 Galleryr

Domain Authority: 16

Galleryr is a premium infographic gallery site. The site publishes only high-quality infographics that add value and provide valuable and trusted information.

How to Submit: Galleryr allows you to submit your infographic for free. You need to provide a unique description of a minimum of 100 words for your infographic to be reviewed and published on the site. If you’d like to get your infographic instantly reviewed and published, you need to pay $10.

Click here to submit your infographic.

Price: Free; $10 for instant publication

#20 Winfographics

Domain Authority: 16

Winfographics is an infographics directory that has a cool collection of infographics.

How to Submit: The submission fee is $9.99 which you can pay via PayPal. Once you’ve completed the payment, you need to fill a form with your infographic details, and you can expect your infographic to be featured on the site shortly.

Click here to submit your infographic.

Price: $9.99

#21 The Infographics

Domain Authority: 29

Started by Tom Cumpsty, The Infographics contains some really cool infographics.

How to Submit: The best way to submit infographics to this site is connect with Tom Cumpsty on Twitter.

Price: Free

#22 All Infographics

Domain Authority: 31

All Infographics tends to save your time from reading long and lengthy articles with their collection of top-quality infographics.

How to Submit: Submission is free, but your infographic may take weeks to get reviewed and published. For more details, check out their submission page.

Price: Free

#23 Best Infographics

Domain Authority: 30

Best Infographics showcases infographics that are some of the best, which may simply mean they are more creative, experimental or even vintage and rarely seen. They also include infographics that were created for print media, both now and from the past, as well as digital infographics created for today.

How to Submit: Submissions to this site are free. You need to send an email to the editors with details of your infographic. For more details, check out their submission page.

Price: Free

#24 Visual Kiwi

Domain Authority: 20

Visual Kiwi is a leading visual content community that allows you to feature your infographics on their website for free. Once your infographic is approved, it will be featured in the Visual Community section of the website.

How to Submit: Visual Kiwi allows free submission. For more details on how to submit your infographic, visit their submission page.

Price: Free

#25 Infographic Portal

Domain Authority: 36

Infographic Portal has a collection of infographics that contain high-quality information and data.

How to Submit: There is a $10 fee for express infographic submission. If your infographic meets their quality guidelines, it will be published within 24 hours. Click here to submit your infographic.

Price: $10

#26 I Love Charts

Domain Authority: 49

I Love Charts is a Tumblr blog that specializes in highlighting and portraying the best data visualization charts in the internet.

How to Submit: Visit their submission page, and attach your infographic in .png file with a fun caption.

Price: Free

#27 Infographic Website

Domain Authority: 27

Infographic Website was created with an aim to help infographic creators get more visibility for their infographics.

How to Submit: You can submit your infographic for free. Check out their submission page for more details.

Price: Free

#28 Reddit

Domain Authority: 91

Reddit has several subreddits dedicated to infographics. The most popular infographic subreddit is /r/infographics which has over 160,000 members. Submitting your infographic here can easily make it go viral.

How To Submit: Before submitting your infographic to /r/infographics or any other subreddit for that matter, read the guidelines carefully.

Price: Free

#29 Flickr

Domain Authority: 92

Flickr is a Yahoo-owned site that combines picture galleries with a community of millions of amateur and professional photographers and designers.

While Flickr is mainly used for photos, you can also use the platform to showcase your infographics.

How to Submit: Create an account, create an album, and submit your infographic.

Price: Free

#30 SlideShare

Domain Authority: 95

SlideShare is the largest professional content sharing community owned by LinkedIn where you can discover, share, and present presentations and infographics.

How to Submit: Create an account with SlideShare and upload your infographic in PDF format.

Price: Free

#31 Infographics Zone

Domain Authority: 42

Infographics Zone has a decent collection of infographics and data visualization.

How to Submit: If you have an infographic to submit, please send us an email with all the info unique introduction of 200 – 250 words and a “Unique Title” of the infographic. Visit their contact page to submit your infographic.

Price: Free

#32 News I Like

Domain Authority: 37

News I Like was started in 2010 with an intention to feature stories from around the world displayed visually.

How to Submit: Visit their contact page to submit your infographic. All submissions are free.

Price: Free

#33 Submit Visuals

Domain Authority: 16

Submit Visuals is not just an infographic website, it’s a visual website, that features user-friendly graphics, videos, infographics, memes, presentations, screenshots, animated GIFs, and more.

How to Submit: The site accepts quality infographic submissions along with short descriptions for free. Click here to submit your infographic.

Price: Free

#34 Amazing Infographics

Domain Authority: 33

Amazing Infographics has a good collection of high-quality infographics.

How to Submit: Visit their submission page and send a short description of your infographic. If your infographic is approved, you’ll get an email from them.

Price: Free

#35 uCollect Infographics

Domain Authority: 9

uCollect Infographics is a site that showcases some of the best infographics or data visualizations around the globe.

How to Submit: You’ll need to create an account before submitting your infographic. You can submit your infographic for free, but they have certain guidelines which your infographic should meet before it’s accepted. Visit their submission page for more details.

Price: $19

#36 Infographics Posters

Domain Authority: 30

Infographics Posters provides a platform for infographic fans to come together and share their work. Here, you will find infographics on diverse topics from food to travel, web designing to technology, and fashion to gaming that are submitted by infographic creators.

How to Submit: The price of submission is $20. Visit their submission page for guidelines and more details.

Price: $20

#37 LKRLLC

Domain Authority: 14

LKRLLC is a paid infographic submission site. One of the key benefits of having your infographic displayed here is that you’ll be publishing on a 12-year old domain.

How to Submit: The site charges $10 for infographic submission. Visit this page to submit your infographic.

Price: $10

#38 Only Infographic

Domain Authority: 34

Only Infographic showcases some of the best infographics on the web.

How to Submit: Only Infographic allows free submission. Visit their submission page to read their quality guidelines and to submit your infographic.

Price: Free

#39 Infographic List

Domain Authority: 49

Infographic List compiles high-quality infographics and articles on their website. They are very picky and publish only the best infographics.

How to Submit: You can submit your infographic for free. If your infographic is accepted, you’ll receive an email with more information. Visit their submission page for more details.

Price: Free

#40 Mashable Infographics

Domain Authority: 93

Founded by Pete Cashmore, Mashable is one of the most popular tech blogs on the internet. You can also submit infographics to Mashable as long as it’s covered as a news story.

How to Submit: Mashable generally accepts infographics that are related to social media, technology, marketing, current events, and entertainment.

Before you submit your infographic to Mashable, visit the resources below:

• 12 Tips for Getting Your Startup Featured on Mashable
• 12 Things Not to Do When Pitching a Story to Mashable

Visit Mashable’s submission page to learn more about their submission process.

Reasons Why Your Business Absolutely Needs SEO

 

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?

These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website takes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

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Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

Quality backlink profiles.

Positive user behavior.

Machine-learning signals.

Optimized on-page elements and content.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

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Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

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SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

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Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

6. SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

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7. Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

8. SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

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9. It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

10. It’s Quantifiable

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.

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Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

There’s no better way to show the success of SEO, either. We all know the data never lies.

11. SEO Brings New Opportunities to Light

High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.

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The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.

12. If You’re Not on Page 1, You’re Not Winning the Click

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

What’s this mean? Two things:

If you’re not on Page 1, you need to be.

There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.

Is SEO Important for Every Business?

 f you’re asking questions like these, you’re in the right place. As experts in the field of SEO, or search engine optimization, we know that the right SEO can make or break a business online. On this page, we’ll explain why SEO is important, which businesses need it, and offer some resources so you can explore the topic further.

Let’s get started with an explanation of how SEO works, and how it impacts your website’s rankings in the first place. If you'd like to speak with one of our Internet marketing experts, you can reach us at 855-601-5359.

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WebFX is a full-service digital marketing agency that can create an SEO campaign that will draw your most targeted customers to your website.

Contact us today!

How Does SEO Work?

SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines—which is why it’s called “search engine optimization.”

There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on. On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to links.

It takes time, knowledge of SEO, and successful implementation of the desired on- and off-page SEO factors to optimize your website for high rankings in search engines. If the collective power of your site or an individual page’s SEO is more powerful than all others, with regards to a specific query, you’ll rank #1.

Because SEO involves so many ranking factors, you can think of the #1 site as winning a triathlon of sorts. In a real triathlon, the winner of the running portion is not necessarily the winner of the entire race – and so it is the same with SEO. The site with the most links, the most pages, or the most visitors is not necessarily the #1 site. Their overall performance determines who comes out on top.

Why is SEO Important?

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.

SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible, so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.

Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.

What Search Would Be Like Without SEO

Without SEO, it’s hard to say how we would ever find websites, businesses, or the information we seek on a daily basis. The search engine results would be too easy to manipulate, and as users, we would have to look much longer and harder to find valuable sites instead of the ones simply manipulating the results to get to the first page.

Basically, SEO is important because it ensures that typical people don’t have to search for more than a few seconds to find the information or products they want. It establishes a sort of “natural order” online that would be missing without it.

Marketers Believe SEO is Crucial

Additionally, many marketers find that SEO is crucial to their work. This chart shows that 50% of marketers believe SEO is the most effective digital marketing strategy.

Most effective digital marketing tactics

As you can see, SEO is very important—and without it, you might even be spending too much money on other marketing activities!

Is SEO Important for Every Kind of Business?

If you're reading this article, you may be wondering if SEO is really all that important for you. You may have a business in an industry where there’s little to no competition, so you might already be ranking #1. Or you may be struggling to rank at all, and are wondering if there are options other than SEO out there to get you the visibility you need.

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success. In fact, even if you are the only one in your industry, SEO is still important.

Here are a few examples of industries and businesses that can benefit from SEO:

Manufacturing

Healthcare

Retail

Home services

HVAC

And more

Why is that? It’s because of one very important reason: your SEO is something you can control.

There are many things about your business that you can’t control. You can’t control when a new competitor appears, how well your customers react to a new product launch, or your quarterly profits.

But with SEO, you can control your rankings. And this means, to some extent, you can control how many visitors come to your website, which directly impacts how many online sales or leads you get, which impacts the amount of money you can make from being online.

If you invest in your website’s search engine optimization, you are making a direct investment in its visibility and profitability. So no matter what happens tomorrow, if your SEO is constant, you can count on that visibility to help your business grow and prosper.

This is why SEO is so important, no matter what your business does. And based on the way search engines are developing, it’s unlikely that SEO will lose importance any time soon.

Is SEO More Important for Some Businesses Than Others?

You may be wondering if investing in your website’s SEO is really all that important. Do some businesses or industries need search engine optimization more than others?

Every website has different needs, when it comes to SEO. But it’s rarely the business or industry that determines those needs. It’s typically factors like:

Our digital marketing campaigns impact the metrics that matter most!

Over the past 5 years, we’ve generated:

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The website’s stage in the growth process

How visitors are reacting to the website

What keywords the business wants to rank for

The amount of competition for those keywords

Whether or not any SEO has been done in the past

Whether or not the site is under any kind of Google penalty

Where the industry can have an impact is with regards to competition. If you are creating an online jewelry store and are determined to rank for the keyword “jewelry,” your SEO is going to be more costly, and more time-consuming, than SEO for a jewelry store for children targeting “fine children’s jewelry.” This is because the competition on that first keyword is much, much higher—so it will take much more work to break into the top positions.

This doesn’t make SEO any more important for your jewelry site, though. It just means it’s more of a challenge. SEO is just as important for every business, no matter its industry or competition. Again, this is because you can’t control many of the factors that surround you, but you can control your SEO. And if you could directly influence your website’s traffic, ranking, and sales or leads... why wouldn’t you?

Can a Business Stop Doing SEO Once It's Successful Online?

Let’s say, a few years from now, your business is highly successful online. Your website is easily earning links, your visitors are arriving in a steady stream, and you’re seeing a regular growth in sales. Can you stop worrying about search engine optimization once everything looks good?

No! In fact, no matter how successful you become, you should never stop optimizing your website. Even the largest, most profitable companies in the world still use some level of SEO. However, because of their success, they may have changed the specific amount of time and resources they decided to dedicate to each specific SEO tactic.

Here’s what we mean: if your website is brand new, and you’re looking to make it very authoritative, you may aggressively build links to it. In five years, however, you may find that you are earning lots of links naturally. This doesn’t necessarily mean that you should stop building links entirely, but that you can scale back the amount of time you spend on manual outreach.

But when it comes to SEO, nothing is certain. As of right now, Google places a lot of weight in the number of, quality of, and relevancy of links pointing to your website. A few weeks from now, however, it could declare that links are no longer as important, and that the amount of content you have plays a bigger role in determining your rankings.

Because SEO is always changing, it’s crucial not to become complacent, or to assume that your site, in its current state, will always rank where it does. Search engines consider the freshness of your content as well as how recently other sites have linked to you. If you don’t update your content, you may not gain new links, and your site will lose relevancy over time.

Your competitors will always be working to outrank you, and search engines will always be changing. Unless you keep up with the optimization of your site, you won’t have much luck maintaining the success you find online.

So, in short, no—you should not stop doing SEO once you are successful. If you do, you’ll likely find that your success is very short-lived.

Finding the Right SEO Firm

The SEO industry is constantly evolving, and you need to stay on top of the latest trends in order to maintain your rankings in search results.

You need a trusted SEO partner that fully understands your business and works with you to implement SEO solutions designed to help you reach more people and earn more revenue online.

When selecting an SEO firm to work with your business, it’s important to examine several key factors.

Past performance

Reputable SEO firms will publish portfolios and client testimonials online. This allows you to review their past work and determine whether or not the company is the right fit for your business.

You need to choose an SEO firm you can trust, and examining the firm’s track record will help you feel more confident in your decision to work with them.

Area of expertise

You also need to consider the firm’s area of expertise.

For example, you will need to determine what you want to improve with your online presence and choose a firm that specializes in that area. Does the firm specialize in SEO or is their bread and butter email marketing?

This will help you to select the firm that will best help you accomplish your business goals.

Pricing

When selecting an SEO firm, price alone should not be the deciding factor.

While you likely don’t have an unlimited budget, it’s important to remember that with SEO firms, you often get what you pay for. If a firm promises “cheap” SEO services, you may be sacrificing quality.

Firms should provide customized, fair pricing and quality services that allow you get the most out of your SEO campaigns.

How Can My Business Start Optimizing Its Website?

Ready to learn more about SEO? Here are a few resources we think you’ll enjoy. If you’re just getting started with optimizing your site, these articles and blog posts will help you learn more about why SEO is important for your business, and how you can improve your rankings.

Why Do You Need SEO?

SEO for Beginners: Our SEO Tutorial

Is SEO Worth It?

How Much Should You Spend on SEO?

Why SEO is Important For Businesses

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.  Many continue to ask why SEO is important for businesses.

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn.

SEO is Good for Business Visibility and Branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.

SEO Provides Your Business Credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.

SEO Brings Your Business Traffic

Why SEO is Important For BusinessesSure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island.

What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Which brings me to the next point.

SEO Has One of the Best ROI’s in Advertising

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You aren’t interrupting their favorite TV show,or taking up space on a page where they are reading a news article. Your business is showing up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

SEO Gives You Unmatched Insight Into Your Customers

As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline.

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